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Well-Paid Maids: Startup Advances Social and Business Mission

The home cleaning industry has a reputation for squeezing profits out of low-wage labor. But Aaron Seyedian is turning this model on its head, offering higher employee wages and better benefits. He is gambling that people will pay more for a cleaning service that does good by its workers, and that he will pick up […]

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Well-Paid Maids vs The Competition: How Are They Run?

Washington, DC is host to an extremely competitive market for residential cleaning services.  As a consumer attempting to identify which cleaning service is right for you, it can be difficult to know if you’re making the right choice. In order to help customers see the difference between Well-Paid Maids and our competitors, we put together […]

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Well-Paid Maids vs The Competition: Who’s Really Local?

Many consumers are increasingly interested in buying products and services locally, but the definition of “local” is often unclear.  When it comes to services, determining which companies are truly local often comes down to where they are headquartered and where they pay taxes. When considering residential maid services in the Washington, DC area, customers looking […]

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This D.C. home-cleaning service pays its employees a living wage of $16 per hour. Will it catch on?

This D.C. home-cleaning service pays its employees a living wage of $16 per hour. Will it catch on? Aaron Seyedian is running an experiment. He has launched a service to provide housecleaning services in the D.C. area and is asking residents to pay as much as $139 to have a spotless one-bedroom apartment. That’s more […]

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Want a clean home and a clean conscience?

Dear PoPville, Like many of you, I moved to the DC area because I wanted a career through which I could express my values. Also like many of you, that career left me with little free time and a messy apartment. Looking for a maid service, I picked some company with a snazzy website, and […]

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Case Study: How an Unusual, Soft-Sell Sponsored Post Turned Readers Into Customers

When Aaron Seyedian, a former World Bank staffer who became a management consultant, decided to make a major career move and start a novel home-cleaning service in the District of Columbia, he first tried telling his story with a traditional banner ad on a popular District forum, but it produced no results. So he set […]

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