News

Well-Paid Maids: Startup Advances Social and Business Mission

The home cleaning industry has a reputation for squeezing profits out of low-wage labor. But Aaron Seyedian is turning this model on its head, offering higher employee wages and better benefits. He is gambling that people will pay more for a cleaning service that does good by its workers, and that he will pick up […]

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This D.C. home-cleaning service pays its employees a living wage of $16 per hour. Will it catch on?

This D.C. home-cleaning service pays its employees a living wage of $16 per hour. Will it catch on? Aaron Seyedian is running an experiment. He has launched a service to provide housecleaning services in the D.C. area and is asking residents to pay as much as $139 to have a spotless one-bedroom apartment. That’s more […]

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Want a clean home and a clean conscience?

Dear PoPville, Like many of you, I moved to the DC area because I wanted a career through which I could express my values. Also like many of you, that career left me with little free time and a messy apartment. Looking for a maid service, I picked some company with a snazzy website, and […]

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Case Study: How an Unusual, Soft-Sell Sponsored Post Turned Readers Into Customers

When Aaron Seyedian, a former World Bank staffer who became a management consultant, decided to make a major career move and start a novel home-cleaning service in the District of Columbia, he first tried telling his story with a traditional banner ad on a popular District forum, but it produced no results. So he set […]

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